In selected markets in Europe and the markets in Southeast- and East Asia, TCA is closely cooperating with Zugseil, a Swiss manufacturer of Supply Chain Software.
ZugSeil Group was founded in 1994 in Berlin and since 2003 headquartered in Zug, Switzerland. Over the last 10 years ZugSeil has grown rapidly and now operates through offices in Berlin, Delhi, Dusseldorf, Singapore and Zurich.
Continuous innovation a key strategy to develop optimal solutions for the needs of an evermore integrating world. ZugSeil ensures knowledge leadership not only through In-House research, but also through its partnerships with globally renowned research institutions like the MIT in Boston, USA, the University of St. Gallen in Switzerland, and the Technical University of Munich amongst others.

Picture by http://www.flickr.com/photos/bazylek/

ZugSeil offers State-of-the-art solutions.

A key design value for ZugSeil solutions is that they are completely Web Based. This makes ZugSeil solutions platform Independent. Modularity of Design makes them suitable for total integration with solutions from other vendors like SAP© or ORACLE©. New levels of Optimisation for Low Band Widths have been achieved with the new WSM series of modules. Next to standard Supply Chain Applications such as

• Warehouse Management
• Order and Order Tracking
• and fulfilment,

Zugseil offers a set of specialist solutions for:

• Uniform Management
• Merchandising
• Retail
• Pharmaceuticals

International FLags by http://www.flickr.com/photos/75001512@N00/

Especially the booming markets in Asia are interesting to many SME companies in Europe. At the same we have various clients in South East Asia, who would like to enjoy the higher-margin markets in central Europe and North America.

TCA, through its own overseas offices and its established partner network is able to help clients to achieve their targets. We have experienced that having a good product is only half the rent. It is at least as important to the organization prepared to work with international clients this readiness also include the availability of proper documentation, established support processes, transparent prizing and licensing terms. And this is where it usually becomes a bit hairy. This particular readiness program is often not necessary in the originating markets and thus its importance is often under estimated.
This is actually the first and very important area in which TCA can assist you and considerably reduce the time required to get ready to enter global markets.

In parallel to preparing your organizational and operational readiness, TCA further assists in planning the “Go-To-Market” phase and once consensus about the plan has been reached, TCA starts to execute the plans with it’s in-country resources.

We help to keep your activities focused on the high potentials, find the right local partners, balancing your cost and finally we ensure proper market entry and once the business is flourishing we discuss how to either transfer all functions back our continue on a longer term relationship.

These services are complemented by HR and Legal practices.

Who is coming to TCA?

TCA is mostly working with established businesses who would like to explore new markets in Europe or Asia.

Why TCA ?

The following points are just some excerpts. Best is to contact us and find out for yourself.

• High Success Rates
• Proven track record and methodology
• Cost savings
• Minimized risks

Controlroom by http://www.flickr.com/photos/atbaker/

Crisis Management Centers are control centers, that get engaged in times of crisis or extraordinary situations.

The main task of a crisis control center is to keep decision makers well informed, so that decisions can be made based on data that is most accurately describing the current situation.
Information is usually gathered from various sensory sources, such as security systems (CCTV, Access, etc.), status trackers, environmental stations (weather, earthquake, etc.), civil defense agencies like the police and the fire brigades and many more.
Setting up such control centers includes many activities, most importantly workable processes and procedures need to be in place so that all staff working in the center know exactly what to do and when to do it. Tracking measures taken is also often a key requirement.

Crisis Management involves a couple of key components like:

• Planning Systems
• Workflow System
• Communication Systems (Voice, Video and Data)
• Security System Integration
• External System Integration
• Process and Procedures

TCA’s services include:

Design Services	Tender Documentation
Process Engineering	Project Management
Integration Services	Implementation Support
Operational Readiness & Trials	Health Check & Drills

Over the past decade however, we have further developed our expertise in commercial airport development, management consulting and training as well as in airport security.

Threat Assessment is a vital step in aviation security. All further action highly relate to the right assessment of the environment we are in. It is important to clearly understand all aspects of operation, including the airport premises, airport operator, the airlines, other airport users and government agencies working at the airport.

With the background of the actual threats , the national and international (ICAO,SITA) security standards we than go and take a look at the premises and facilities of the airport, which may include:

• Perimeter
• Aerodrome
• Terminal

It is our aim to help you, the client, to assess your current position, reconfirm the overall needs and recommend a Policy that is compliant, economic and which provides for a proper security organisational structure.

Furthermore, we assist in an ongoing assignment to identify and qualify changes in best practices, technology, technical standards and new international security standards and make recommendation towards the implementation of such at your airport.

TCA, through its own overseas offices and its huge partner network is able minimize the up-front investments by offering its business development and project development services.

We help to keep your activities focused on the high potentials, find the right local partner, your costs in balance and finally to succeed.
TCA is offering an advanced program for growing your company in new and promising international markets.
If your company is successful in one country and market segment you are probably already thinking about expanding your business, this often means entering international markets. Your product obviously fits its purpose otherwise the business would not have been successful in its original market, so where is the problem in marketing the same product in other markets?
This apparently easy looking undertaking bares many pitfalls.

It offers the chance for great rewards, but there are also some pitfalls, which one wants to avoid.

The local language, new domestic habits and routines, a possibly new legal system and different government regulations are simple starting points, which could, if not carefully observed and understood, have considerable impact on the expansion plan.

Besides explaining the market to you and introducing you to the market, TCA also offers to assist you in the selling and local management process. When appropriate we are also happy to offer you a C-Level-For-Rent who guides your personnel through the first days or longer. Leaving your home market bares some risk, but the rewards are standing for those risks.

TCA greatly helps to de-risk the whole undertaking by applying its lessons-learned and leveraging on prior investments made into those markets.
We are a valuable partner while building for success

To complement this service, we also do project development and in selected cases project financing.

This page will be updated very frequently and we hope you enjoy browsing through the free content we are offering here. Maybe one day we will have the chance to work together, till then happy browsing…..

The decision whether or not to start an international initiative is often based on language capabilities, customer access and availability of internationally experienced sales persons.

So in case you find yourself in such a situation, it maybe time to contact a business development consultant like TCA. We can help to assess your solutions potential in selected target markets and ensure that your package and organization is ready for such a major step.

Please find attached a checklist, which firstly touches on the aspect of documentation of your products.Internationalization Checklist-TCA


The selling proposition is very easy as especially China sells rather cheap. For most of the European countries we work in, this is somewhat different.

So what does it take? How come that big Brands like SAP, Mercedes or Porsche seem to sell seamlessly even though they are a lot more expensive than their competitors and why on the other hand do many “good solutions” often not sell for what they are worth.

One thing is certainly the perception of the introduced solution. If you are not a major brand, with lots of marketing dollars and still want to increase you chances in new markets this article is for you…

In the past 15 years, I saw many companies trying to “break into” the local booming markets in South East Asia. Some succeeded, many yet had to withdraw again after a while. To my experience these had a couple things in common:

The marketing material was often too few. Especially in the technology sector, those explorers often thought they would not really need that type of documentation. This includes most notably the web-page, which was often not even available in proper English. Not to mention modern stuff, like facebook, linkedIn and so forth. Asia likes stuff to be in colours and lively, learn from the “big ones” in your field and you will be perceived all right.

Secondly, and that is especially true for Europe based businesses; many tended to completely underestimate the local talent and local businesses.Guys, South East Asia is right there and especially if you come unprepared somewhat will pick up what you are saying and doing and will leverage your lack of preparation.

Poorly priced – many times the business case just does not fit the local cost structures and ROI cycles are just too long. A quick-tip here, the Big-Mac index might be helpful here to do a quick reality check on your pricing.

Many Asian Businesses underestimate the requirements for technical documentation and certification requirements of products.

I often think, spending that little extra for a consultant pays back big way, when considering the cost of failure caused by ignorance.